Naturally, it's the inner values that count.
But they will only be seen if the packaging is right.
It's no different with brands as it is with people.
We make sure that brands and their values are seen. With packaging and corporate design that visually gets to the heart of what the brand promises.
This has been our core business - and our passion - for over 25 years.
We have decades of experience.
And keep reinventing the brand world on the shelves.
Even after all these years, we are still wide awake and constantly curious. Then as now, we proactively respond to trends, viewing habits and consumer preferences. Challenges of all kinds really get the creative machine in our heads going. We think conceptually and strictly strategically. And we show the courage to be emotional - and to be different. This is how we create what our customers value: Brands with a visually authentic personality. Brands with profile.
What we specifically implement for you:
Packaging Design / Corporate Design / Brand Design / Form Design / Print Media / Web Design / Illustration / Print Consulting
Merz Pharma (Schweiz)AG
Packaging Designs
Pantogar is a medicine used to treat hair loss and brittle fingernails. We had the privilege of relaunching the packaging design - naturally, according to Swissmedic guidelines.
Routine creates grandiose free spaces.
Because only those who master the rules can act creatively and purposefully.
When we put our first packaging design on the shelf over 25 years ago, we were immensely proud. And we knew immediately: this is what we wanted to do. A few years later, and with the same conviction, we founded our agency. Since then, 1995, under the name Profil Design & Communication, we have specialised in branding, packaging design and communication.
We ensure that brands remain true to their image and yet always remain surprising.
We are happy to justify every decision - whether creative or conceptual.
Every approach is based on proven processes.
As a duo, we are truly a well-rehearsed team. With enough capacity to complete more extensive projects on schedule. And yet small enough that contact with our customers remains personal. This is the absolute essence of what drives us. Because nothing is more efficient for the success of a collaboration than the direct encounter and a common groove.
Graduate in Communication Design and your direct contact person.
"Packaging design is simply exciting: The core of a brand must be communicated authentically in the smallest possible space, and at the same time, stand out and sell itself. I love this challenge."
Graduate Communication Designer and creative maniac.
"Packaging is usually the first contact between consumer and brand. The spark has to connect immediately. That's why we first get an overview for research purposes. Right at the POS, in front of the shelf."
Profil Design & Communication GmbH
Gundeldingerstrasse 170, 4053 Basel
Phone: +41 61 363 07 33 / Email: info@profildesign.ch
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Email: info@profildesign.ch
Phone: +41 61 363 07 33
